Hailey Bieber’s Rhode is changing the lip game with their new Peptide Lip Shape, a skincare-infused take on lip liner. The campaign stars Bieber alongside Tate McRae, Yoon Bae, Anyier Anei, and Mahi Kabra.
Peptide Lip Shape does more than just define your lips. It’s formulated with amino acids for hydration and smoothness, while fenugreek extract enhances the lips’ natural shape. The product comes in 11 shades with names like “Lift,” “Press,” “Bend,” and “Flex.”
The formula is designed for easy use, whether you want to define your natural lip shape, overline for fullness, or fill in your lips completely. It retails for $24 individually, or $92 for a set of four.
Since its launch in 2022, Rhode has expanded into Canada and continues to focus on skincare-driven innovation, merging beauty and wellness in its products.
Rhode states that they’re redefining the lip liner category with a product that not only shapes but also nourishes. With McRae and Bieber as the faces of the campaign, this launch signals a step forward for both lips and the brand’s vision of beauty.
